Feel as though you're doing good not harm - stay in an eco friendly holiday cottage or log cabin where materials used in the building are sustainable and natural resources are employed in the life of the house.
Eco friendly thinking preserves the Earth for future generations.
Everyday we are faced with conflicting idealogies. Capitalism is about rewarding shareholders and making ever greater profits without a thought to the affects on other people or environments.
This can result in evil for others when no consideration is given to the people it affects. Eco friendly thinking is positive - its aims are for the communal good. The danger is that a whole market place can be built around eco-friendly products that distort the original intentions.